Dental websites help inform patients about the importance of visiting the dentist on a regular basis and the different treatments and procedures that are available to address their dental needs. At the same time they have the very important job of making sure your dental practice is a success. If all dental websites have the same job then what do you need to do to make sure that your website is different from those of your competitors? You need to speak to an award-winning digital dental marketing team. You need a website that stands out from amongst the crowd. This means a highly personalised, individually tailored website with original content, real images and videos and plenty of ‘before’ and ‘after’ pictures of your patients that display your expertise at its best.
A great way to make sure that your website is personalised and unique to you is to implement the 7Ps of dental marketing. By doing so you will have a website that is different to those of your competitors and helps patients familiarise themselves with you and encourages them to choose you to address their dental needs.
Brand awareness
To begin with you need a great profile. Your profile refers to your branding. This includes your name, your areas of expertise, your back story and your principles. By introducing prospective patients to your profile you will build brand awareness and show them that you are different to your competitors. Your profile will be used across your website including your home page which needs to attract the attention of website visitors immediately, so that they are encouraged to explore the rest of the website and find out more about you.
Once someone begins to explore your website they should be able to find plenty of information with regard to the people at your practice and the place itself. This means including photographs and videos of you and your team and the dental practice. This allows patients to familiarise themselves with you and your surroundings and picture themselves at the practice, helping to ease any anxieties they may have.
Stand out from your competitors
Your website needs to include information about the treatments and procedures that you have to offer. To differentiate yourself from your competitors you may wish to specialise in a specific field of dentistry. You need to find out what your community is most interested in regarding their dental needs and you may choose to place emphasis on this field or you may wish to find out what all the other dental practices are offering and choose something different to help you stand out. Whatever you decide, it is important that your content is engaging as well as educational and informative. It should encourage website visitors to come back to your website regularly and learn more about you and why they should choose to undergo dental treatment at your practice. Speak to your digital marketing team today and learn more about the 7Ps of dental marketing and how you can differentiate yourself from your competitors. It will encourage patients to address their dental needs with you and become loyal members of your practice.