If you are a new dental practice then it is important that you have a dental website to help build awareness for you and your practice. So that you can make your mark in the community and attract patients to help build up your business and become established in your area.
If you are an established dental practice and have been serving the community for many decades then you still need a good dental website. This is to help you continue to find new patients but also to help keep your existing patients interested and informed of what you have to offer so that they are not distracted by newer dental practices in the area.
USPs
Dental websites are the key to good dental marketing. Whether you are new or established, all dental practices need to market the treatments and procedures that they have to offer but also show the public why they are the best dental practice to address their dental needs. This is because the majority of dental practices are able to offer the same treatments and procedures. Your website needs to show that you have unique selling points or USPs which distinguish you from the other practices in your area. These USPs should dominate your homepage and landing page, and it should be one of the first things that a prospective patient reads about you so that this is what they associate with you when you next come to mind. You also need to be able to show proof that you can provide better dental care and customer service than the other practices in the area so that you stand out from amongst your competitors.
Google ratings and reviews
In this era of digital technology, most people look to Google for answers to the dental issues they may be experiencing. They also look to Google to recommend which dentist is the best in town. This means not only do you have to impress people but you also have to impress Google. To do this, you need to have technical strategies in place to show Google that you are credible, trustworthy and capable of offering fantastic dental care so that Google directs patients to you rather than your competitors.
One of the ways that you can build trust and credibility is through collecting reviews of your dental practice. It is important that you have plenty of positive reviews from existing patients on Google with a five-star rating where possible to help attract patients further. Quality and quantity are important so the more people that have better things to say about you the greatest chance there is of attracting more publicity and more website traffic and hopefully converting this into new patients at your practice. If your website is able to display a five-star rating then this is a significant advantage for your dental practice and will help you attract quality new patients more easily than others.
Speak to an award-winning digital dental marketing team who have plenty of experience in creating fantastic dental websites. Find out how they can help you put together a modern and highly bespoke dental website for your dental practice which shows off your USPs and the hard work that you have done to gain excellent ratings and reviews. With their help and your continued efforts, one day you can work your way up and become the most successful dental practice in your area.
